Pure Boutique is indie and hip with a bohemian splash combo. You’ll find some well-made and cute dresses here for an advantageous price. Better yet it’s easy to find– right by the famous Hillcrest sign! They get new arrivals every two weeks so there is always something “new” at Pure.
451 University Avenue
San Diego, CA 92103
Phone: (619) 294-7873
I had a great time shopping here. The staff was friendly and helpful without being overly pushy. I found some amazing coconut jewelry priced from $15 to $64. The gray dress pictured below $78 and the beige dress $52. So while this may be a bit more than my typical thrift store finds– still not way over the top pricing. And they do have a sale rack priced anywhere from $5 to $10. Live a little… and shop on.