Show me the money! $20 to be exact.
What in the world is a cash mob? The idea is to get people to visit small, local businesses and spend money. In essence, it gives a local business owner a mini economic stimulus. “Cash Mobs” isn’t exactly a political organization– rather its simply folks trying to make a positive impact on their local surroundings. And, of course, buy some really cool stuff in the process. Each participant needs to spend a minimum of $20.
Put together by many different groups of people, these “cash mobs” have been sprouting up all over the place. Organizers use Facebook and Twitter to get the word out. For example, two of these “mobs” in San Diego were at “Make Good” in South Park and “Bluestocking Books” in Hillcrest with both bringing in approximately $750 and $900 in sales respectively and 30 to 40 folks in attendance.
From what I understand, at these “mobs” there are three rules:
- Spend $20
- Meet three people you didn’t know
- Have fun!
I read about this concept in the San Diego Union Tribune on 01/17/2012. Seems like a fun way to mix my favorites– shopping, meeting new people and supporting local businesses.